There is no question: old ways of doing things do not fit the new structures.
Covid has changed our lives for good and industries such as public relations need to be in a constant state of transformation in order to survive. The past year was an acceleration turbo for many developments that had already announced in recent years. The role of traditional media has changed dramatically, the range of services has shifted and brands fully redefine their marketing and communication strategies. Those PR professionals who have adapted well until this point might be wondering:
what skills are necessary to make it into the future?