We build contemporary communication,
“As an architect, you design for the present, with an awareness of the past, for a future which is essentially unknown.” – Norman Foster
ABOUT
The Communication Architects is a boutique consultancy dedicated to support brands, corporations and people with the creation, implementation and transformation of their communication strategy.
With over 25 years of experience and a holistic knowledge in communications and marketing, we offer valuable guidance for the establishment of unique approaches, messages and processes.
“Architecture is not so much a knowledge of form, but a form of knowledge.” – Bernard Tschumi
SERVICES
ANALYSIS
- survey status quo
- evaluation (organization I performance I resources)
- structure optimization
- KPI determination
BRANDING
- strategy (brand I employer I personal I product)
- measure & action elaboration
- content development
- copywriting
SERVICE BROKERAGE
- submission of affine partners
- request-for-proposal development
- pitch organization & realization
- contract, fee & retainer audit
- on-boarding support
“Each new situation requires a new architecture.” – Jean Nouvel
PROFILE
I am a communication expert with over 25 years of experience in various industries and communication fields. Until recently I held full corporate responsibility for Network Public Relations, one of the leading communication agencies in the German-speaking market. To date I have successfully counseled more than 100 international brands and companies within the lifestyle and luxury segment and possess valuable relationships within the industry and media segment.
I am creative, empathic, expressive, organized and professional with a strong interest in digital developments and trends and a great intuition for medial and sociological changes.
Skills:
Brand Consulting, Content Marketing, Copywriting, Corporate Communications, Influencer Marketing, Online Marketing, Social Media, Strategy, Sponsoring, Storytelling, Traditional Media.
“Architecture starts where you carefully put two bricks together. There it begins.” – Ludwig Mies van der Rohe
MINDSET
Change ahead
We are currently witnessing one of the most radical upheavals of our times affecting the way we think, we behave and we consume.
Don’t push
With new behaviors and technologies the customer gains full control of the content he aims to receive through a direct and individual communication approach.
Future of influencers
The admiration of “star” influencers continues to decline and requires a contemporary approach in terms of authentic personas, relevant channels and measurable performances.
Marketing is dead
While traditional measures no longer achieve the desired results, companies must reconsider their strategy holistically and realign it according to new customer rituals and values.
Perceiving purpose
We have entered a new era where organizations are sharply observed in terms of their impact on our culture and society, which requires authentic, emotional and unique narratives.
PR & marketing merge
While traditional PR measures reach fewer and fewer consumers, the demand for content, storytelling and copywriting within directed marketing and social media is on the rise.
Striving for affinity and appreciation
After decades in which many fundamental issues such as eco-friendliness, equality, fairness and inclusion have been eroding, our future will be dedicated to build affinity and appreciation.
The full-service myth
As one can unlikely be equally skilled on all levels, our future will be focused on exchange and teamwork, full-thinking over full-service.
“The secret of change is to focus all of your energy not on fighting the old, but on building the new.” – Socrates
CONTACT
The Communication Architects
Analysis I Branding I Service Brokerage
Alexandra Osmers
info@thecomarch.com